Web 2.0 is simply the parts of the web that are interactive with its users instead of the parts of the web that simply allow users to read a published page. Web 2.0 allows users to realte, edit, and even create their own content. For example, YouTube is part of Web 2.0.

A standard website fails to take advantage of Web 2.0 technology, because it does not recognize that users want content and interactivity interchangably.  Content organization interwoven with Web 2.0 processes, takes a standard web business card, and transforms it into a favorite place. 

Early and stagnant websites were viewed as a complex business card.  Its purpose was to lead people to make the phone call so you could do the sale and the work.  The times have changed, because the users demand more each and every day.  And so, you must meet their expectations and interact with them in a virtual world if you want to keep them as customers.  Your online presence must be more than just what you do, it must be about your world and the world of those you want as life long clients and customers.

The new revolution is about the new culture.  Technology as the ability to unite and divide.  Today is your chance to start creating the culture of success, the culture of relationship building, ironically, utilizing an automated process. This is the dawn of Web 3.0.